The Consumer Panelist Database
Solid research begins with database integrity, but keeping that integrity is no easy feat. Growth is critical, but so is validating that each registered panelist is a real, unique individual who is reachable and engaged. In addition, regularly culling old records is key to ensuring efficient recruiting. And security and privacy present continuous challenges. Infusion unburdens you from the tedium of database management with a suite of tools to gain richer insights about your consumer panelists. And with Insight Counts providing exceptional support and maintenance, your data will always be secure and privacy protected.
Enhancing Consumer Panelist Engagement
Infusion is designed to address panelist disillusionment, giving them the best return on time they invest, and making them advocates for consumer testing. And when they feel valued, consumers make better panelists. They are less likely to miss appointments, they tell their friends andgrow the database, and they answer questionnaires with more care and thoughtfulness.
Complex Recruiting, Scheduling, and Quotas Made Easy
Infusion’s integrated design automates the entire recruiting process, making it easy to assess thousands of potential consumer testing participants, fulfill complex quotas, easily adjust to last-minute changes, and manage cancellations and no-shows while keeping the schedule full.
This means your staff can spend more time focusing on what really matters - planning effective testing protocols, conducting top-notch research, and analyzing data. Whether you're working on a CLT with crazy quotas, a low-incidence focus group, or a massive home use test, Infusion relieves your load and helps you deliver the results your clients are looking for.
Consumer Testing and Sensory Testing Software
Infusion is designed for the complexities of consumer product testing – so multiple iterations for a respondent, longitudinal tracking, managing timing and frequencies of responses – all are built-in. Programming is intuitive and when something really complex comes up our expert staff is ready to jump in to assist.
Your Research Assistant
Infusion streamlines the entire consumer research process from the initial recruit to the final recording of attendance and compensation. Everything works together so you don’t have to work so hard.