1
Lower Cost
Cut labor, storage and document handling costs. Reduce the time and expense required to communicate with panelists by up to 60 percent.2
Better quality research
Get deeper insights and more information from every research dollar.3
Better staff deployment
Use time and staff resources that would have been spent filling studies to mine the research data to discover new insights and enrich what you present to your clients.4
Develop new markets
Get ahead of the curve to enhance your database for new markets, clients, categories or use time for more value-added activities.5